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Baby
Nursery Furniture - A Booming Market!
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by:
Teresa Schahczinski
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Baby nursery furniture and baby crib sets are
a growing category, representing $1.1 billion at retail last year, and
expected to grow to $1.4 billion by 2009. Today’s baby furniture varies
quite a bit in style, price and selection, and at over a billion
dollars, there is room for a wide range of manufacturers in the nursery
furniture field.
There are many top manufacturers in the nursery furniture category. The
baby furniture category includes nursery furniture for children from
birth through 2 years, including painted baby furniture, nursery crib
furniture, bassinets, a baby table for changing diapers, glider
rockers, rocking chairs, dressers, chests, armoires and bookcases.
Basically anything you would purchase at a baby store while furniture
shopping.
Although most of the parents claimed that they mostly shopped at
discount stores they admittedly would make more extravagant purchases
at a specialty baby store if there was something they really wanted. A
Gen X mom talked about children strollers. She paid $300 for a stroller
because she liked the features. So if a parent is willing to spend $300
on a stroller which is typically a smaller ticket item in comparison to
nursery furniture what are they willing to spend on a nursery crib, an
item that’s use is far more than the use of a stroller.
Things like blankets, strollers, a nursery crib mattress, a toddler bed
and accessories or items that would be bought for nursery gifts or baby
gifts, or furniture for children over the age of 2 are not included in
the category being discussed as leading infant bedroom furniture
manufacturers. This is primarily nursery furniture for babies 2 and
under in the strictest sense of the word.
According to Kids Today’s exclusive Buying Trends Survey, 2.2% of U.S.
households bought a nursery crib in 2004, and 2.7% bought other baby
furniture. The median price point for a nursery crib in 2004 was $150,
with those consumers planning to buy a nursery crib in 2005 saying they
planned to spend a median of $200. Even still, 18% of consumers who
bought a nursery crib in 2004 paid $500 or more.
What this tells me is that although 18% of parents purchasing a nursery
crib probably planned to purchase practically but when push came to
shove they were willing to spend on average and extra $300 above and
beyond what they initially planned to spend. Why is this? Is it because
we are seduced by all the new-fangled cribs such as the newer style of
the round crib and the BRAND-NEW Corner cribs (shaped to fit in a
corner)? It is common knowledge that the median prices of these
specialty cribs cost much more than the traditional rectangle cribs. As
far as infant furniture goes round baby cribs are a fairly new concept.
I do not even remember them being available when I had my first child.
Since a separate room for a baby nursery is not always an option some
parents feel that the round baby cribs and corner cribs which is a new
concept is the way to go, they are both big space savers.
It could also be because parents are willing to purchase the top of the
line 3-in-1 cribs in hopes that they will save money in the long run?
Or quite possibly is it because parents will spend just about anything
on their children, trying to provide everything they were never given?
Obviously a nursery crib is the most important purchase you will make
for your child…along with the rest of the nursery furniture. Nursery
Furniture Manufacturers know this and cater our need to give our child
“everything”. That is why nursery furniture and nursery crib sets are
such a booming market!
© Copyright Best-Baby-Furniture.com, All Rights Reserved.
About the author:
Teresa Schahczinski is a frequent contributor to Best Baby Furniture.
For more Articles and tips on Selecting Childrens Furniture, Baby Cribs
and Kids Furniture visit http://www.best-baby-furniture.com
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